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Lollapalooza - Beautifying One of Our Nation's Largest Festivals

Given the opportunity to design and decorate a majority of the VIP areas, cocktail lounges, and artist compounds at one of the largest festivals in the nation... can seem like an impossible feat for one team.

With the Panacea Collection mantra to say "yes" to any ask, we've been able to partner with C3 Presents's Lollapalooza for 4 years in a row now, only pushing our limits of how many spaces we take on and the quantity and quality of furniture we drive out.

Our Recipe?

3 months of planning

3 1/2 semis driven from Austin -> Chicago

7 core team members

10 crew members

95 labor hours on site /person

= A beautiful and enjoyable festival atmosphere

THE HIGHLIGHTS

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COCKTAIL LOUNGES

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THE ASK

C3 came to us knowing we'd be able to customize the cocktail lounge experience to their festival theme - bright and inviting - so we set forth curating a blue and a pink lounge.

WHAT WE DELIVERED

  • Hand-painted furniture
  • Custom bars built to fit the space
  • Car vinyl artwork to tie in theme colors
  • Living floral wall for photo opps
  • Succulents potted by our team in hand-painted holders
  • Pillows, blankets, candle holders, & detail piece accents in color-way
  • Painted ottomans
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TITO'S HANDMADE VODKA VIP LOUNGE

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THE ASK

Create a cozy yet premium lounge in the rustic Tito’s brand colors with "wow" elements to make the space memorable.

WHAT WE DESIGNED & DELIVERED

  • Made to order pergolas to showcase product
  • Sourced local plants to brighten up space
  • Flower/Flora wall for perfect photo opportunities
  • Custom made product bottle chandeliers
  • Painted disco balls
  • Branded ping pong tables & balls
  • Outdoor furniture
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PRESS LOUNGE

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THE ASK

Design the media lounge's for key partners to cater to their brand look and feel yet visually stand out.

WHAT WE DESIGNED & DELIVERED

  • Rolling Stone
  • Red Bull
  • WXRT
  • 1019 The Mix Chicago
  • Fuse TV

BEFORE & AFTER -

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Artist Compounds

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THE ASK

To design the headliner's artists' trailers and compound areas to meet the specific needs and riders of each performer.

    WHAT WE DESIGNED & DELIVERED

    Unlike other rental companies, we acted as part of Lollapalooza's event production team, being the liaison to artists' managers to ensure we delivered a space that provided comfort to each performer and his/her staff.

    Every morning before festival gates were opened, we swapped each trailer's furniture to fit the wants of that day's headliners, from lighting requests to adding in key pieces that provided a specific vibe.

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    Premium Lounge Cabanas

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    THE ASK

    Turn an empty, undivided 2nd floor level into separate secluded lounges curated for each sponsor

      WHAT WE DESIGNED & DELIVERED

      Using draping, hedges, plants, fencing, furniture, and custom lighting, we created individual spaces for clients to walk into and feel like they had a private oasis.

      In addition to designing the space, we brought in custom elements like branded pillows and signage for each area to have photo opp moments.

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      Another year for the books!

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      Thank you, C3 and partners, for trusting in our vision and our work to be a part of Lollapalooza's success!

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